According to GoogleCache 96.6% of Wikipedia pages Rank in Google’s Top 10:
Although I don’t believe their methodology is particularly sound, it got my brain juices flowing. Wikipedia is a growing authority on brands…so how do brands fare, what’s the coverage?
I’ve answers, I picked Business Week’s list of Top 100 brand names and subjected them to the Wiki test, the results are pretty conclusive.
Google is in bed with Wikipedia, Yahoo! is a WikiFlirtTM and Live is confused as always:
I could not observe any particular instances whereby Wikipedia was out-ranking the brand sites, asides from Live whose ranking algorithm is proving rather brittle.
Google and Yahoo are amongst the only Top 100 brands without a WikiPedia listing in their Top 10 results (the irony).
MSN/Live ranked Wikipedia over these brands (in the event it could actually rank the brand site altogether, you guys NEED SEO!)
- Duracell
- Hennessy
- Hermes
- LG
- Marlboro
- Porsche
- Prada
This really goes to show that brand marketers need to get hands on with Wikipedia!
Wikipedia is your brand!
According to GoogleCache 96.6% of Wikipedia pages Rank in Google’s Top 10:
Although I don’t believe their methodology is particularly sound, it got my brain juices flowing. Wikipedia is a growing authority on brands…so how do brands fare, what’s the coverage?
I’ve answers, I picked Business Week’s list of Top 100 brand names and subjected them to the Wiki test, the results are pretty conclusive.
Google is in bed with Wikipedia, Yahoo! is a WikiFlirtTM and Live is confused as always:
I could not observe any particular instances whereby Wikipedia was out-ranking the brand sites, asides from Live whose ranking algorithm is proving rather brittle.
Google and Yahoo are amongst the only Top 100 brands without a WikiPedia listing in their Top 10 results (the irony).
MSN/Live ranked Wikipedia over these brands (in the event it could actually rank the brand site altogether, you guys NEED SEO!)
This really goes to show that brand marketers need to get hands on with Wikipedia!