Category Archives: SEO

Search Engine Marketing topics covered, search industry trends and tricks.

SEO Trends: General Assembly NYC

By Adam Whippy | Published: June 20, 2011
Last week I had the pleasure of being invited to lecture at General Assembly here in NYC. These guys offer a terrific space and support for entrepreneurs to think, work and discover in a collaborative way. Asides from covering key trends including Social Search, Schema and Semantic Markup innovations – we covered off on some fundamental [...]
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New Google Design Explained

By thewhipster | Published: May 13, 2010
I spent some time with the new Google design of its search interface last week which made it on to the company blog at 360i.  
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Velociroflcoptersaurus – Revisited

By thewhipster | Published: March 15, 2010
This is should really be more aptly called: “How I won the Velociroflcoptersaurus competition”… Back in December 2008, a rather simplistic competition was begun at Razorfish’s Client Summit by the ever prolific minds of their Australian agency, Amnesia. It was one of those – let’s coin up a bloody word never uttered before and try to [...]
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Skittles <3 ASCII Art

By thewhipster | Published: February 23, 2010
Skittles is back, having pulled the plug on its ballsy social media experiment of yielding its brand homepage to the tweeple. No doubt they enjoyed a good amount of press coverage through this bold act to promote the undercurrent of social media conversations to such a position. But it was a little simple to think [...]
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Wikipedia is your brand!

By Adam Whippy | Published: June 27, 2007
According to GoogleCache 96.6% of Wikipedia pages Rank in Google’s Top 10: Although I don’t believe their methodology is particularly sound, it got my brain juices flowing. Wikipedia is a growing authority on brands…so how do brands fare, what’s the coverage? I’ve answers, I picked Business Week’s list of Top 100 brand names and subjected them to [...]
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Ownership of the Search Landscape

By Adam Whippy | Published: March 6, 2007
Over a decade of dot com M&A from the big guns of search have produced some insightful collections of web properties. Google’s latest 10-K filings is a good time to do a quick summary of who owns what in the world of search. Google – See Google’s full portfolio of subsidiaries GGLs list of acquisitions exhibit an [...]
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