Adam Whippy» Luke Pritchard – The Kooks, Williamsburg Music Hall – { Adam Whippy }

Luke Pritchard – The Kooks, Williamsburg Music Hall

Adam Whippy — Fri, 22 Feb 2008 22:10:27 +0000

Quite possibly one of the most promising vocal talents around, Luke Pritchard delivers a fantastic live set with The Kooks. This is now the second time i’ve seen them in New York city in small, intimate venues. Enjoy!

Detroit Auto Show 2008

Adam Whippy — Thu, 17 Jan 2008 19:09:47 +0000

We are all treated this month to the Detroit Auto Show in Michigan, USA. All the heavy weights are present at arguably the largest auto show of its kind in the world. This year has seen a real onus on environmental concerns as Americans in general are starting to move away from SUVs and “trucks” (pick up trucks to you and me) towards smaller more fuel efficient and compact cars. Nevertheless, Ford’s new F-150 truck is a beauty and if you are going to be a true freedom frie, its a must! Other announcements include the awesome Mazda RX-8, the Audi TTS and the pimped out Ford Verve concept car which contrasts with the other concept car Ford has to offer, the Ford Explorer America SUV.

On the environmental front Ford (once again!) has announced its EcoBoost green technology, claiming increase fuel economy and set to be introduced in the Lincoln MKS followed by the Ford Flex. Whilst the world is facing up to environmental concerns, India’s Tata Motors threats to undo all good initiatives with the introduction of the Tata Nano, the most inexpensive car in the world at $2,500. Within an already gargantuan population base with serious congestion and pollution control problems, the introduction of such an affordable and fuel inefficient vehicle is sure to create mass chaos and noxious fumes. I’m extremely disappointed that once again in the sake of value and business concerns, industry leaders are putting our entire ecosystem at risk.

Wikipedia is your brand!

Adam Whippy — Wed, 27 Jun 2007 15:25:52 +0000

According to GoogleCache 96.6% of Wikipedia pages Rank in Google’s Top 10:

Although I don’t believe their methodology is particularly sound, it got my brain juices flowing. Wikipedia is a growing authority on brands…so how do brands fare, what’s the coverage?

I’ve answers, I picked Business Week’s list of Top 100 brand names and subjected them to the Wiki test, the results are pretty conclusive.
Google is in bed with Wikipedia, Yahoo! is a WikiFlirt^TM and Live is confused as always:

I could not observe any particular instances whereby Wikipedia was out-ranking the brand sites, asides from Live whose ranking algorithm is proving rather brittle.
Google and Yahoo are amongst the only Top 100 brands without a WikiPedia listing in their Top 10 results (the irony).

MSN/Live ranked Wikipedia over these brands (in the event it could actually rank the brand site altogether, you guys NEED SEO!)

Duracell
Hennessy
Hermes
LG
Marlboro
Porsche
Prada

This really goes to show that brand marketers need to get hands on with Wikipedia!

Now a proud Avenue A | Razorfish family member

Adam Whippy — Sun, 13 May 2007 02:48:49 +0000

I can finally say that my move from York to New York has finally reached a true moment of completion. I join the ranks of Avenue A | Razorfish, the largest interactive marketing agency in the US. This large step in my career allows me to work amongst the brightest marketing minds in the industry with a true holistic approach to technology driven digital strategies.

Thrilled by the opportunity, it has meant that I have now descended from my Empire State Building perch to the sensory overload of Times Square. After two weeks, I am still waiting for my ears to pop and adjust to the altitude shift

Ownership of the Search Landscape

Adam Whippy — Wed, 07 Mar 2007 01:30:53 +0000

Over a decade of dot com M&A from the big guns of search have produced some insightful collections of web properties. Google’s latest 10-K filings is a good time to do a quick summary of who owns what in the world of search.

Google – See Google’s full portfolio of subsidiaries
GGLs list of acquisitions exhibit an impressive grass roots approach, their buy-outs have often contributed to eventual product releases in one form or another.

JotSpot and Writely have contributed to the launch of Google Apps for Domains and the Google Docs and Spreadsheets products.
SketchUp, now re-branded as Google SketchUp – a 3D authoring environment.
ZipDash – provides traffic maps, recently incorporated into Google Maps.
Urchin which is now Google Analytics.
Keyhole Corp – now Google Earth.
Applied Semantics which no doubt contributed to the Adwords/Adsense platforms.
The list continues with heavy weights like YouTube, Orkut, and host of Payment transaction holdings to support Google Checkout.

Clearly Google are masters in acquiring enlightened technology companies at their early stages, fostering them and later bringing them to market as rich, comprehensive products.
Yahoo – See Yahoo’s full portfolio of subsidiaries.

Yahoo’s story is quite different, their holdings feature a great deal of search engines which Y! had to acquire to build up the search engine technology intellect base to compete with Google and move away from their original strong editorial model. More recent acquisitions are highly successful and promising enterprises such as Hotjobs, Kelkoo and Delicious.
You might remember Compuserve, once the only ISP available in Belgium which soon became a bottom-less pit for my pocket-money!

Microsoft – See Microsoft’s full portfolio of subsidiaries.

The folks at Redmond have apparently favored an in-house approach with few M&A deals in the search sector.

Ask (IAC) – See IAC’s full portfolio of subsidiaries.

IAC holds a truly diversified and exciting set of subsidiaries:

TicketMaster
A multitude of online dating sites like Match.com
Parts of Excite
CollegeHumor.com
and countless more…

In summary, the strategies at play here are very different. IAC is excelling at diversifying into disparate fields, Google is holding and capitalising on smart investment moves, Yahoo is striving to get back into the game and, alas Microsoft is caught sleeping as usual!

Charly – the parquet figure skating extraordinaire!

Adam Whippy — Sun, 25 Feb 2007 06:58:01 +0000

I couldn’t resist sharing this video with you of my little puppy despite his advancing age exhibiting the same vigor and enthusiasm as when we first adopted him. Miss you loads Basenji!!!

[youtube]JtTuMnZiNfg[/youtube]

New Year's in Manhattan

Adam Whippy — Thu, 04 Jan 2007 05:53:00 +0000

Spirits were high in Central Park as we ushered in the New Year amongst great friends. Have a look at the video we put together of New Year’s Eve 2007 in Manhattan for you all. (copyright of Grifco World Domination Corporation Production in association with Whipit Media and whole-heartedly supported by Fraulo Franchising).

First NYC Post

Adam Whippy — Sun, 17 Dec 2006 00:52:13 +0000

Two weeks now…! Seems like a great deal more, people are right to say that the city absorbs you completely. A real hive of activity, the city is particularly endearing at this time of year. I’ve already posted a few pictures up however do excuse the problems when going through the albums, i need to work on fixing that. (the slideshows work nicely though).

My new job at Acronym Media has been great, looking out of the Empire State Building offers awesome sights of the city from dawn till dusk. My colleagues have been very welcoming and you can feel a real vibe that something special is happening here.

Being right on Central Park’s doorstep provides David and I the luxury of regularly running the various loops in the park, I even spotted two raccoons by in the reservoir! They were arguably really fat and at first i thought they were rats, which the MTA has called all out war on by digging deep into the metro system to purge the poor souls. I think they add to the experience and certainly keep me entertained when waiting for the trains.

Christmas is upon us in NYC, the big stores have their display window scenes all set, the Bergdorf one is pretty cool off Fifth Av. Cartier has built out their boutique’s facade out with massive red present boxes and regularly spewing out Christmas tunes. Amongst all this cheer and preparation, the weather is up to some strange tricks, we’ve had really warm weather and may be on to set a record temperature for December at an average 14C! It will be strange not spending Christmas with mum and dad in Belgium this year, and I’ll miss mum’s cooking for certain! But don’t feel sorry for me, my best friend Jo has been drafted in on turkey duty and dare I say that mulled wine will be flowing generously as we celebrate the holiday season in the Big Apple. Mark and Louise, the countdown has started, I’ll make sure that your trip here will be unforgettable! Looking forward to it

I’ll be signing off for now until next time I wish you all a fabulous Christmas wherever you are. A special hello goes out to David in San Francisco, I wish you, your wife and lovely child a merry christmas and the best of luck for the new year.

goodbye to york

Adam Whippy — Wed, 18 Oct 2006 22:01:44 +0000

Past highlights of my final days in York brought me to all the places and engaging in all the activities i might of ignored in the last 5 years. Some of which were probably not to be repeated!!! (and yes if you are looking to go out on a sunday, toffs IS a gay venue……….nice one kim….) Asides from juvenile water balloon launching around the ouse and red boating, bowling, vudu and chav watching were in order.

Many thanks to mark for the chilli…and keeping me in line with the limit yeah. Anyhows, i’ve reached stage 1 after a long drive to Brighton where i shall bid farewall to family before heading out to brussels where the fun really begins… I’ll keep you posted and pictured up.

My final week!!!….

Adam Whippy — Mon, 09 Oct 2006 18:23:10 +0000

5 working days left, my attention span has been depleated completely…hard to do anything but look forward to things to come…aaahhh the Empire State isn’t it beautiful. I’m being haunted by images of New York everywhere i turn which i think is more of a reflection on how little i pay attention to things in passing rather than some form of hint from the divine…

Anyways, I’ve just updated my Flickr with pics from Mr Hudson Hornet’s brithday which i managed to take my camera too. Leaving parties left ~~4, 3,~~ 2. And i’ll be Going Places too….hint hint Mr hudson