About Me

It is tough to sum up the path that leads me to this present moment, in short I’d best describe that my being has been led through a path dominated by primal curiosity. I’ve always been of the inquisitive type, with an insatiable thirst for learning which led me to what was then simply computers and is now an entire digital ecosystem.

No, this is not the matrix – the digital world has created a huge playground for learning and ever sophisticated experiences that are increasingly allowing the common man (or woman) to enjoy flexibility and innovation in our everyday lives. I dwell in this universe, constantly driven to connect the dots and push innovative ideas that achieve measurable and tangible benefits.

Where I am now?
360i – New York City

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What do I do?
SEO Director – privileged to work with top Fortune 500 brands in developing search focused strategies that drive measurable ROI.

What does that mean?
Google created a wonderful thing. A database of intents. When you search Google, you articulate your immediate desires, wants and needs. Maybe you are performing research in order to learn about mortgages, or are looking to purchase the perfect netbook. Either way, the different results that are presented to you are based upon what Google’s algorithm deems as relevant.

This is where I come in, to help amazing clients position themselves to best meet your intent and needs as you search. The ultimate goal is to get you – the searcher – to find helpful/useful information and hopefully turn you into a customer, retain your loyalty, or simply raise your awareness of their brand. The beauty of this line of work is that it is multi-disciplinary – I am called upon to speak to technical issues that may inhibit a search engine from finding their valuable content to educating content editorial teams on how to best write content to be found by search engines.