Greetings, my name is Adam Whippy, I’m a thirty-slight-something year old digital marketing professional in New York City.


Where Am I Now?

Rip Current Consulting – New York City – Over a decade of experience serving clients at top tier digital marketing agencies have led me to form an embeddable consultancy which mines consumer insights and performs business analysis to tackle the tough marketing problems.

What do I do?

Founder – privileged to work with innovative technology startups in developing search focused strategies that drive measurable ROI.

How can I help?

If you are looking for creative thinking, and in need of someone curious to simplify large scale marketing problems with a need for technical fluency then you’ve come to the right place. Find me on all the usual networks!


A random list of things, concepts and topics that i enjoy thinking about, eating, discussing or tinkering with:

  • Search Engine Optimization
  • Web Analytics
  • Big Data, Hadoop/Cassandra
  • Data Mining
  • Cloud Computing
  • Social Media
  • Search Relevance
  • Natural Language Processing
  • LAMP
  • DD-WRT/Tomato
  • Breaking Bad
  • Big Bang Theory
  • Game of Thrones
  • Belgian Waffles
  • Chocolate
  • New York City