Adam
Whippy
Building AI products for the next era of digital commerce. I connect customer needs, emerging technology and thoughtful design to turn ambitious ideas into useful products.
From Search to AI Commerce
I’m a product leader, technologist and former digital marketing agency leader. My career started with understanding how people discover brands. At 360i, I led the SEO practice for Fortune 100 clients reaching over 430 million searchers annually. That experience still shapes how I approach products: start with the customer, understand the problem and make the next step clear.
At BrightEdge, I moved from advising clients to building products. I developed automation tools for enterprise teams and led the go-to-market strategy for a product that grew 5x in active installs and MRR over six months. It taught me to connect technical possibility with something people would adopt and use.
Today at Profitero+, I lead AI product strategy across commerce intelligence, content optimization and user experience. I took Content Optimizer from concept to 100+ enterprise customers. My work now connects shopper intent, brand visibility in AI shopping and digital shelf performance—helping brands see where they’re missing opportunities and what to improve.
I also build systems that coordinate AI agents across planning, development and review. Shared standards, independent evaluation and human oversight make product innovation repeatable, with learning carried forward into the next piece of work.
Curious, collaborative and creative, with real fire in the belly. I enjoy moving between customer needs, product vision, design detail and hands-on experimentation—and working with people who challenge my assumptions and make the work stronger.
Product Strategy & Leadership
Connecting customer needs, commercial opportunity and emerging AI capabilities. Leading teams from discovery through delivery, with a clear product vision and practical priorities.
AI Commerce Intelligence
Helping brands understand how they appear in AI answers and shopping recommendations. Connecting that evidence with shopper intent, content gaps and digital shelf performance to guide what to improve.
UX & Product Design
Turning complex data and workflows into clear, useful experiences. Bringing product strategy, design systems and hands-on prototyping together so customers can move from insight to action.
AI Agents & Product Delivery
Building workflows that coordinate AI agents across planning, development, testing and review. Making innovation repeatable through shared standards, continuous learning and human oversight.
VP, Product Strategy
- Lead AI product strategy connecting shopper intent, brand visibility and digital shelf performance to actionable content improvements.
- Launched Content Optimizer from concept to 100+ enterprise customers across 400+ categories.
- Build reusable agent workflows spanning planning, development and independent review, with human oversight and shared quality standards.
- Led 24 engineers and 7 product team members, bringing product strategy, UX and technical delivery together.
- Built a RAG compliance system, improving precision from ~70% to 85%+ through fine-tuning.
Senior Director, Product R&D
- Led go-to-market strategy for SEO automation product AutoPilot, growing active installs and MRR 5x over six months.
- Scaled reporting automation for enterprise customers using Kubernetes, PostgreSQL, Hadoop and FastAPI.
- Built a Python, Vue and TypeScript application supporting sales pipeline development, delivering 7,000+ analyses for 150+ internal users.
Group Director, SEO
- Led the SEO practice for Fortune 100 brands serving 430 million+ searchers annually.
- Drove 60% annual revenue growth by increasing average retainers 34%.
- Pitched and secured $6 million+ in new enterprise business.
- Grew the department to 20+ team members focused on innovation and excellence.
AI & Commerce Intelligence
- Generative AI, RAG and fine-tuning
- Natural language processing
- Causal ML and ranking models
- AI visibility and shopper intent
- Model evaluation and data quality
AI Agents & Delivery
- Agent workflows and orchestration
- Planning and task decomposition
- Independent review and quality checks
- Reusable standards and human oversight
- Feedback loops and continuous learning
Engineering & Data
- Python, FastAPI and GraphQL
- React, Next.js and TypeScript
- Snowflake, PostgreSQL and BigQuery
- Docker and Kubernetes
- Data pipelines and API design
Product & UX Design
- Product strategy and discovery
- User research and customer insight
- Figma prototyping and design systems
- B2B application and workflow design
- Data visualization and interaction design